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The TailWind Activation Story

About

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Founded by market research executives Tom Markert and Doug Pierce, TailWind Activation blends years of market research experience with emerging technologies to provide affordable/customized entertainment market research data designed to guide content decision making processes. 

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What We Do

TailWind Activation provides internal and external programming data and research designed to give content creators crucial audience feedback and performance measures via customized reporting.

How We Do It

Our team of market research professionals works one-on-one with our clients to capture and generate data reports on industry programming from all conceivable creative and financial perspectives. We achieve this through:

  • Customized audience surveys.

  • Statistical analysis of programming performance. 

  • Customized feedback inquiries from industry insiders and content creators.

  • Specified panel discussions with industry professionals from both the financial and the creative sides of content production. 

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